This type of Follow button design will encourage positive attitude of users. This button will give more importance to follow others rather than un-following. I got inspired from www.behance.net to design this button.

CSS :

a.button {
    text-align: center;
    background-origin: padding-box;
    background-size: auto;
    border-bottom-left-radius: 3px;
    border-bottom-right-radius: 3px;
    border-bottom-style: solid;
    border-bottom-width: 1px;
    border-left-style: solid;
    border-left-width: 1px;
    border-right-style: solid;
    border-right-width: 1px;
    border-top-left-radius: 3px;
    border-top-right-radius: 3px;
    border-top-style: solid;
    border-top-width: 1px;
    box-sizing: border-box;
    cursor: pointer;
    display: block;
    font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
    font-size: 20px;
    font-style: normal;
    font-variant: normal;
    font-weight: bold;
    line-height: 23px;
    outline-color: rgb(255, 255, 255);
    outline-style: none;
    outline-width: 0px;
    text-decoration: none;
    text-shadow: rgba(0, 0, 0, 0.298039) 0px 1px 0px;
    vertical-align: middle;
    padding: 15px 30px 15px 30px;
    zoom: 1;
    width: 180px;
}

a.follow {
    background-image: linear-gradient(rgb(0, 150, 255), rgb(0, 93, 255));
    color: rgb(255, 255, 255);
    border-bottom-color: rgb(0, 113, 224);
    border-left-color: rgb(0, 113, 224);
    border-right-color: rgb(0, 113, 224);
    border-top-color: rgb(0, 113, 224);
}

a.follow:hover,a.follow:active {
    background: linear-gradient(#008aea, #024dcf);
    border-color: #0055a7;
}

a img {
    width: 14px;
    margin-right: 3px;
}

a.unfollow {
    color: #6e6e6e;
    background: #f3f3f3;
    background: -webkit-gradient(linear, 0% 40%, 0% 70%, from(#F5F5F5),
        to(#F1F1F1));
    background: -moz-linear-gradient(linear, 0% 40%, 0% 70%, from(#F5F5F5),
        to(#F1F1F1));
    border-bottom-color: #dcdcdc;
    border-left-color: #dcdcdc;
    border-right-color: #dcdcdc;
    border-top-color: #dcdcdc;
}

a.unfollow:hover,a.unfollow:active {
    background: linear-gradient(#eb3845, #d9030a);
    border-color: #e7473c;
    color: #fff;
}

Markup :

<a href="#" class="button unfollow"><img src="/img/following.png"/> <span>Following</span></a>

<a href="#" class="button follow"><img width="10px" src="/img/follow.png"/> <span>Follow</span></a>

jQuery :

$(function(){
     initiateFollow();
});

function initiateFollow() {  
      $("a.unfollow").bind("mouseover",function(){
       $(this).children("img").attr("src","/img/unfollow.png");
       $(this).children("span").text("UnFollow");
      });

      $("a.unfollow").bind("mouseout",function(){
       $(this).children("img").attr("src","/img/follow.png");
       $(this).children("span").text("Following");
      }); 
      
      $("a.unfollow").bind("click",function(){     
        $(this).children("img").attr("src","/img/follow.png");
        $(this).children("a.unfollow span").text("Follow");
        $(this).removeClass("unfollow");
        $(this).addClass("follow");
        $(this).unbind();
        initiateFollow();
      });
      
      $("a.follow").bind("click",function(){
        $(this).children("img").attr("src","/img/unfollow.png");
        $(this).children("span").text("UnFollow");
        $(this).removeClass("follow");
        $(this).addClass("unfollow");
        $(this).unbind();
        initiateFollow();
      });
}

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